Design

Sure, Virginia, there is a new Toyota Avalon – and it should eat you


The automaker does not say a lot, simply signaling the deliberate debut of the next-generation mannequin on the North American Worldwide Auto Present in Detroit. Count on the revealing on January 15th. In its exceptionally temporary media launch, Toyota characterizes the following era Avalon as “type and dynamism, up to date”.

Possibly the corporate’s PR guys are studying this text?

As we will see within the image, the Avalon grille – already a gaping opening – is getting even larger for the 2019 mannequin yr. This time round, nevertheless, it looks as if Toyota is seeking to mix 2018’s Camry front-end cues with these of its Lexus division, which does not like small items of body-colored plastic that mess up the meshes of the online.

From the molded bonnet to the aggressive grille (which itself is stuffed with a sporty mesh) to the LED headlights, the brand new Avalon appears to wish to entice consideration. The query for Toyota is who’s it attempting to impress? Will millennials hand over their pursuit of proudly owning a Nissan Rogue Sport in favor of a full-size sedan?

Possibly that is going too far, however the firm does want to focus on youthful patrons in hopes of stopping (or slowing down) the mannequin’s decline in gross sales. Seniors more and more just like the experience peak and all-weather security that crossovers supply, however increasingly seniors are shopping for conventional vehicles at a better value than, say, a 40-year-old. You are going to purchase an Avalon since you beforehand owned one and also you belief the nameplate. With the intention to entice as many patrons as doable, Toyota must forged the widest internet. Tempting repeat patrons and on the similar time one thing which will enchantment to a youthful set.

As the present era Avalon bowed for the 2013 mannequin yr, Toyota noticed a drop within the common age of its patrons. The mannequin’s clientele was probably now not 64 years previous (it dropped to 52 p.c). Gross sales elevated considerably in comparison with the clumsy and aged mannequin of the third era.

The recognition did not final. Although the mannequin rose to a six-year excessive in 2013, quantity had dropped over 32 p.c by 2016. Avalon’s US income in November 2017 was down 43.three p.c yr over yr, and quantity within the first eleven months of 2017 was down 29.9 p.c.

[Image: Toyota]





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