Former Lamborghini boss Stephan Winkelmann will go away Audi Sport in 2018 to drive Bugatti

AutocarThe rise of Audi Sport boss Stephan Winkelmann by means of the Volkswagen Group will proceed in 2018.

A former Fiat worker, Winkelmann, 52, rose to fame within the auto business throughout his ten-year tenure as Lamborghini’s President and CEO. Winkelmann then took over the Audi Quattro efficiency division in March 2016 earlier than altering his identify to Audi Sport. Nevertheless, the time period of workplace of the Rome-born Audi Sport is to be shortened as a result of want for the Volkswagen Group to fill the management place at its flagship model Bugatti.

If Autocars Sources are appropriate, search for Winkelmann, who can even take over Bentley in 2019. They’re stunned: Winkelmann has risen from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s subsequent?

Though there may be hardly any time to dramatically change the Audi Sport division, the impact Stephan Winkelmann had on Lamborghini can’t be denied.

Winkelmann monitored huge gross sales advances (which doubled throughout his management), Lamborghini’s world supplier community (which tripled), and the division’s workforce (which, like quantity, primarily doubled). Within the half of the last decade earlier than the Winkelmann takeover, Lamborghini had a median of lower than 800 annual gross sales. Within the final half decade that Winkelmann directed the present in Sant’Agata Bolognese, the model achieved common annual gross sales of two,300. double the volume of the brand.

At Bugatti, Winkelmann will exchange 59-year-old Wolfgang Dürheimer, who will in all probability stick with Bentley for a couple of extra years till Winkelmann additionally fills this place. Autocar experiences that the brand new head of Audi Sport will likely be Michael-Julius Renz, who’s presently answerable for Audi in China.

Renz is charged with fulfilling a imaginative and prescient that Winkelmann designed for Audi Sport. He was of the opinion that all-wheel drive isn’t completely mandatory for all Audi efficiency fashions. The RS SUVs were more important than hardcore R8s.

At Bugatti, do not count on Winkelmann to double gross sales, triple the supplier community and double the workforce.

[Images: Audi AG, Lamborghini]

Timothy Cain is a contributing analyst at The Reality About Vehicles and and the founder and former editor of Observe on Twitter @ Timcaincars.

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