Design

Audi is fed up with constructing vehicles that look alike; Design Chief desires an Eight collection rival


Audi is step by step feeling extra snug in its personal pores and skin and is constant its technique of accelerating model consciousness. Future fashions will probably be extra distinctive and fewer prone to be confused with different fashions within the vary, says the corporate’s boss.

Discuss to the UK AutocarCEO Rupert Stadler acknowledged: “This [repetition] The design course of was used to make Audis extra recognizable in newer and rising markets. Now that we’re well-known in key markets like China, we will begin to change that philosophy and provides every automotive its personal look. “

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