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You might be driving alongside the autobahn on a cloudy day once you discover German tin. New Audi because it seems. Properly it could possibly be new. Yeah, that is a pleasant A6 up there. Or is it an A4? Wait a minute, it wasn’t as distant as you thought – that is the brand new A3 that borrowed the garments of its older siblings.
Suffice it to say, and Ingolstadt shouldn’t be alone, that design DNA could be very deeply rooted within the Audi household. Seeing an Audi means recognizing an Audi, however not essentially recognizing which Audi you might be presently seeing. Properly, the corporate desires to alter that.
Audi is step by step feeling extra snug in its personal pores and skin and is constant its technique of accelerating model consciousness. Future fashions will probably be extra distinctive and fewer prone to be confused with different fashions within the vary, says the corporate’s boss.
Discuss to the UK AutocarCEO Rupert Stadler acknowledged: “This [repetition] The design course of was used to make Audis extra recognizable in newer and rising markets. Now that we’re well-known in key markets like China, we will begin to change that philosophy and provides every automotive its personal look. “