Audi claims ladies like butch automobiles as a result of it needs to be true

“Previously it was a mistake to consider that every one ladies need cute automobiles,” mentioned Audi exterior designer Matthias Fink Automotive Information Europe in a current interview. He additionally claimed that feminine clients lead knowledgeable life and need a automobile that, like males, displays their standing. We want to be the primary to welcome Mr. Fink and the remainder of Audi 40 years in the past.

Nonetheless, what constitutes a “cute” automobile is controversial. The Volkswagen Beetle involves thoughts and was clearly marketed for girls when it was launched in 1997 because the “New Beetle”. Nonetheless, the mannequin by no means managed to persuade each feminine pickup driver in America to make the swap – which Audi apparently appears to be proving. we assume.

The Q3 from Audi is switching to the MQB platform for the second technology and is getting an aggressive new design. The small crossover is at present solely surpassed when it comes to gross sales by the Q5 and A4 sedans and is comparatively standard with ladies. Nonetheless, this usually applies to crossovers. Audi merely does not wish to lose the inhabitants.

The Q3 digs a bit deeper into its bag of methods and comes normal with extra inside area (which everybody will most likely admire) and expanded security features (which ladies usually tend to need). These embody parking assistant, lane retaining with assistant, rear cross visitors warnings and automated emergency braking, no matter whether or not you’re in driving or reverse gear. On the extra superior finish of the spectrum is the Q3’s adaptive cruise help, which makes use of the car’s 360-degree suite of cameras and offers a digital hen’s eye view of the car’s instant environment. It is all fairly superior, even when it isn’t groundbreaking, and Audi believes ladies are going to find it irresistible.

There’s additionally an enormous 12.2-inch digital cockpit for many who discover the usual 10.3-inch unit insufficient. Heart screens could be up to date in an analogous method.

Nonetheless, that is nonetheless a little bit of a rooster and egg scenario. We’re right here questioning if Audi truly designed the automobile for girls through the MQB overhaul of the “Bodybuilder” or if somebody of their advertising division had a panic assault over the vacations considering they needed to remind everybody that girls can nonetheless digging stereotypically macho trying automobiles. It is a good trying car and that needs to be sufficient to please virtually anybody who customers throughout the section.

The 2019 Audi Q3 will arrive in North America shortly earlier than summer season. Official pricing has not but been introduced, however final 12 months’s mannequin began at $ 32,900. We wager the brand new one might be a bit costlier however will value round $ 33,000. Nonetheless, that depends upon how a lot horsepower Audi ought to get out of the two.0-liter turbo. Between 184 and 236 hp can be found. Europe additionally has entry to a twin clutch transmission, whereas the People have the usual eight-speed automated.

[Images: Audi]

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