Slowly however absolutely a phenomenon is spreading in the USA: impartial Jeep sellers in addition to Fiat Chrysler sellers with Jeep showrooms.
These shops are positioned the place the shopping for public is most receptive and will play an even bigger position in the way forward for the model, particularly as Jeep prepares so as to add three new fashions to its vary subsequent yr.
Such retailers are sometimes given the free hand to construct a enterprise of their eyes and at a considerable value, all with the blessings of the FCA. How vehicle information In response to stories, the trouble can repay. Jeep Solely, a Las Vegas automotive dealership, bought 100 Jeeps final month regardless of the town being arduous hit as a result of pandemic. An affiliate full-line FCA seller throughout the road noticed half as a lot Jeep quantity final yr in instances with out COVID.
Co-owner John Grant stated the vibe and decor in his retailer, which opened in March, are completely different – and even the costume.
“Within the standalone retailer, these persons are enjoyable, they put on blue denims, they put on T-shirts, they undoubtedly belong to the higher-income mannequin. It is superb what persons are doing and what they’re spending on personalizing these autos, ”stated Grant. “You’d nearly say it is loopy.”
He added that an avid world Jeep boss, Christian Meunier, visited the shop earlier than it opened. The thought is one which he encourages.
A seller who solely sells jeeps implies to the client that the individuals inside know their stuff. Mike Downey, vp of Fort Collins Jeep in Colorado, stated the identical. “It simply sends the message that we’re all about jeeps – we’re into jeeps, identical to the shoppers,” he stated. “I believe it provides them somewhat extra confidence in us.”
A dozen standalone Jeep shops opened within the U.S. between 2016 and 2018, and two extra went on-line final yr. In response to the FCA, a complete of 59 sellers are both impartial Jeep shops or have their very own Jeep showroom. The latter choice is the cheaper and will show to be extra widespread because the model continues to develop. Within the subsequent yr, Jeep plans to provide an unnamed three-row mannequin for the next-generation Grand Cherokee. The Wagoneer and the Grand Wagoneer are designed to safe Jeep’s place within the SUV section with a full physique.
After Jeep’s Jeepiest mannequin added a Gladiator pickup variant to the Wrangler household final yr, it’s slated to get a plug-in hybrid variant in addition to a possible V8 mannequin. These, in addition to the model’s Renegade, Compass and Cherokee guarantee a crowded get-together at a full-line seller. While you stroll alone, the fashions can breathe and shine.
[Image: Fiat Chrysler Automobiles]